REWARDS Aspire to be Recognized
Affluent consumers value rewards currency
as it recognizes their loyalty to your brand. Giving your customers the option to use points for their travel bookings and purchases or “Name Your Own Rewards” via the Concierge adds an additional level of flexibility and a “redemption” dimension to the already rewarding Concierge benefit. Aspire Lifestyles has the capability to offer the option with points or partial payment with the remainder paid by cash.
Effective use of our Concierge service as a redemption channel can significantly impact our ability to deliver on the overall loyalty program’s performance goals, such as redemption rate and lowering the program’s cost per point redeemed.
Our system interface, Points Place, provides the following capabilities:
- Dynamic Points Conversion Definition:
Points redemption rates can be defined on a program or category level. This granularity in the definition of redemption rates allows the issuer to offer a tiered and more customized approach.
- Points Bank Integration:
Our technology staff works very closely with your team to ensure that the points bank integration provides a seamless redemption for your customers. Our full reporting suite allows the tracking of redemptions by travel category, providing point history profiles, and more.
- Split Redemptions:
Points Place allows your customers to redeem any number of points against a specific purchase, thereby allowing “partial redemptions” if the issuer’s system allows it.
- Name Your Own Rewards:
Your customers will be able to use points for ad hoc purchases through Concierge. This program allows your brand to expand your redemption options beyond your brand’s standard offering to anything that the consumer desires. For instance, they could use their points to pay for a puppy or fund braces for their children. It adds cache to your loyalty points program.