Having spoken to Mr. Arnaud Vaissié, the Co-Founder, Chairman and CEO of International SOS, you will certainly lose the stereotypical French nature of carefree and idealistic romance. Throughout the interview, he constantly mentions that “successful career is the result of forward planning" and requires his subordinates "to be self-disciplined and efficient in their work". Diving ...

Lots of brands have apps, and lots of consumers use them a time or two and then delete them. Here’s a look at the state of apps in loyalty and marketing, and how to improve it. There are plenty of apps out there. But unless there’s a thoughtful and effective strategy behind them, they’re often ...